What are keywords? When a customer used a search engine they type in what they are looking for. Keywords are the phases they are searching. When you wish to rank for a certain “term” or “phrase” you must select what you want to rank for. What keywords should rank for? That is were keyword research comes into play. Good thing Spectroll does in-depth research on your niche, area, and keywords.
Businesses need to know how people are looking for the products, services or information that you offer, in order to make it easy for them to find you. Otherwise, they will land on one of the many other pages in the Google results. Using keyword SEO strategically will help your site rank above your competitors.
This is why we believe developing a list of keywords is one of the first and most important steps in any SEO campaign. As you can see, keywords and search engine optimization are directly linked when it comes to running a successful campaign.
Since keywords are the foundation for all other SEO efforts, it’s well worth the time and investment to ensure your SEO keywords are highly relevant to your audience. As well as effectively organized for action.
Beginner normally make the following common mistakes when planning keywords:
- Only doing SEO keyword research once
- Not bothering to update and expand their SEO keyword list
- Targeting keywords that are too popular, meaning they’re way too competitive
Search habits are constantly changing. it important to continue keyword research to insure your keywords are relevant to what your audience is searching for. Test multiple keywords and see which ones your audience are using more often. Think of your keywords as an growing, changing, and expanding list. Expand with different variations of phrases.
Another HUGE mistake people make is targeting keywords that are in very competitive markets. For example, if you want to rank for “weight loss” it will be nearly impossible. And even if you did, you wouldn’t be attractive the right audience. More specific keywords will result in a more targeted audience.
If you owned a plumbing business your keyword would NOT be “plumber” but instead something in along the lines of “emergency plumber city, state.” This is more specific and you will attract clients that are located in your area and looking for your services.
Correct, relevant Keyword are the foundation to a successful SEO strategy. If you are unsure what keywords you should be targeting, contact us for a free consultation!